What is the best way to market a website towards nascar fans?

I have a website I’d like to expose to nascar fans and want to know a few creative ways to reach them. I’m not sure what magazines would be best and would not be opposed to going to a few races and setting up a booth. Can you think of any other ideas?

NASCAR is a great niche to work on but there is a lot of competition. I suggest that you focus on one particular aspect of NASCAR racing to promote, then:

write some articles and submit them to article directories(include a link to your site in the resource)
start a blog and start talking about NASCAR
Create a Squidoo lense about nascar
buy some PPC traffic through Google adwords
join NASCAR forums and make lots of posts(Again, use link in signiture)

That should get you started!

Best of luck